I knew there had
to be a better way.
Years ago, I worked with a variety of planners while serving as the Director of Catering for a pair of Dallas venues - none of whom met my expectations. Pretty end results were often achieved, but the process of getting there was anything but.
Stress, chaos, missed details, forgotten seating arrangements, and overlooked opportunities were the status quo. I knew there had to be a better way to make big things happen.
That’s why I founded Pop Parties.
A collaborative spirit. Trustworthy guidance. Smart decision making. Streamlined planning. Boundary-pushing designs. Superior craftsmanship. Honest communication. And a ton of fun every step of the way. That's our promise to you.
xo, Molly
Words We Work By
“Excellence is never an accident.
It is always the result of high intention, sincere effort, and intelligent execution.”
- Aristotle
The Making
of a
Masterpiece
Sometimes we’re sweating it out while building a tent at your private ranch, solving math puzzles to get the chandelier height just right, obsessively aligning dining chairs, or taking out trash at the end of night because the caterer overlooked it. Our attention to detail goes beyond pretty design, and layers into the care we take while executing for you.
Your Planning Team
Meet
Molly
Owner | Creative Director
With nearly two decades of industry experience, Molly’s reputation for event planning excellence is unrivaled. After graduating with a degree in Hospitality Management from the University of North Texas, she jumped straight into the world of over-the-top event production while assisting a celebrity wedding planner - and never looked back.
In 2015, she poured her accumulated expertise in floral design, catering direction, audio-visual components, and live show production into the founding of Pop Parties. Her highly-trained team produces around 25 events per year and is regarded as one of Texas’ premier planning firms for creative weddings, social gatherings, and corporate events.
Molly has executed luxury events across the United States and in the Caribbean, worked in conjunction with the White House Chief of Staff, and had the pleasure of assisting behind-the-scenes for events featured on national television. The hands-on leadership and “whatever it takes” mentality that Pop Parties is known for starts with Molly, making her and her team an invaluable partner for your celebration.
"Molly is unbelievably creative and has the best taste in the world -
she took my dreamy romantic vibe and transformed that into reality!"
- Allison, Bride
EVENT DIRECTOR
An East Coast girl who, despite her comfort in growing up in NJ and neighboring the bustling energy of places like NYC, sought to put her social skills to the test and expand her horizons out West.
Emily attended Arizona State University, where her passion for event planning quickly turned into a reality. In the midst of her time in Arizona, working for Modern Luxury Scottsdale and a private planning company, she also spent time training alongside the Elves of Van Wyck & Van Wyck (NYC based event design firm), where she quickly honed in on her attention to detail.
Her professional journey then catapulted further into the world of luxury in 2020, into the Mountains of Aspen (where she spent 2 years learning the grave importance of preparedness in small mountain towns) and the hills of Los Angeles (planning in destinations such as Pebble Beach, the Caribbean and Europe). All leading her to Pop, a (5-year long) serendipitous destination!
Outside of her role as the Director of Operations and Senior Project Manager at Pop Parties, Emily enjoys traveling to locations that pose the “best sunset/sunrise” spots and creating those same meaningful connections throughout her relationships all across the US.
Emily
Emily's depth of event industry knowledge and her passion for the industry is truly unmatched.
she demonstrates the perfect blend of excitement and sound advice to keep clients on track.
- molly, owner
With over 10 years of experience in the event industry, Rachel brings a unique perspective to every project. Having worked as an entertainer since graduating from Texas State University with a BFA in Musical Theatre, Rachel had always been involved with events - but when entertainment opportunities disappeared in 2020, she took a step back to reassess her career.
After falling in love with floral design and the broader scope of event planning, Rachel joined Pop Parties in the fall of 2022 and has been creating one-of-a-kind experiences ever since. Her ability to develop comprehensive game plans that consider every aspect of an event, as well as her flexibility when faced with unexpected circumstances, are huge assets to her clients.
Outside of work, Rachel enjoys spending time with her newborn alongside her British husband while listening to rock music. Trivia, competitive game nights, and a good bottle of red wine are a few of her favorite things.
Rachel
EVENT DIRECTOR, FÊTE FETTI
- molly, owner
“Rachel is a dedicated leader with a "can do" attitude. Her commitment to her clients and "get shit done" approach make her an excellent event producer and project director."
Ashley
event producer
"Ashley's attention to detail and knack for logistics and problem solving ensures flawless execution for her clients each and every time."
- molly, owner
An alum of the University of Texas at Arlington, Ashley brings over five years of experience in the luxury hospitality realm to Pop Parties. She began her journey in the event industry by rising through the ranks to become a Banquet Supervisor at a luxury hotel in Dallas, where she oversaw a diverse range of events that sparked her passion for planning and design.
Today, she excels at uniting her expertise in both front and back-of-house operations to ensure a seamless experience for Pop clients and their guests. With a whimsical yet modern style and a love for unexpected details, Ashley loves tapping into her logistic side to help events run with ease.
To unwind after an event, Ashley enjoys staying active with fitness classes, going to concerts across the US, snapping way too many pictures of her English Bulldog, Bruno, and taking every opportunity she can to celebrate her heritage. Viva Colombia!
With seven years of experience in the world of events preceded by a 12-year tenure in the food service industry, Nataly has truly seen and done it all. Her journey into event design began with a deep appreciation for the transformative power of well-executed experiences. She joined Pop Parties as an executive assistant to founder Molly Rasmussen and quickly rose through the ranks, propelled by her unwavering dedication, creative eye, and can-do spirit.
Now serving as an Event Producer and Designer, Nataly brings a unique blend of logistics savvy and artistic flair to every celebration. She thrives on the ever-changing nature of event work, where no two days (or events!) are alike. Whether she’s crafting a show-stopping design board or coordinating complex vendor installs, Nataly’s strength lies in creating spaces that are as functional as they are beautiful—always with a calm demeanor and an eye for detail, sharpened by her experience as a mother of four.
When she’s not bringing events to life, you’ll find Nataly enjoying time with her boys or exploring her many creative outlets, including painting, digital art, and calligraphy. Her life is a joyful blend of color, chaos, and creativity—and she wouldn’t have it any other way.
Nataly
EVENT PRODUCER AND DESIGNER
“Nataly's experience is unsurpassed and her willingness to always go above and beyond sets her apart from the rest. She is quiet, but feisty, and an excellent event producer for our team."
- molly, owner
Sarah
A graduate of Stephen F. Austin State University with a degree in Business and Hospitality, Sarah has had a heart for weddings since she was a little girl—long before timelines and floor plans. Her love for love was first sparked by Disney princesses and their storybook happily-ever-afters.
She began her journey with Pop Parties as an intern five years ago and has remained a dedicated member of the team while based in Memphis, balancing life and work with her signature mix of optimism and organization. Whether assisting behind the scenes or managing logistics from afar, Sarah brings a thoughtful approach and excitement for her clients to every celebration.
When she’s not planning or perfecting details, Sarah can usually be found trying new recipes in the kitchen, baking up something sweet, or spending time with her husband, Bailey, and their two dogs.
EVENT DIRECTOR, FÊTE FETTI
"Sarah never settles and is always the first person to jump in and assist, even when she isn't asked. Her leadership and thoughtful demeanor make her an excellent addition on event day."
- molly, owner
Diana
Office Manager
With a 40+ year background as a dental assistant, Diana transitioned seamlessly into her current position, leveraging her expertise in organization, attention to detail, and dedication to ensuring smooth operations.
As the Office Manager, Diana's responsibilities encompass a wide range of crucial tasks. From meticulously tracking RSVPs for various events to maintaining the cleanliness, orderliness, and stocked inventory of our office space, Diana ensures that every aspect of our workplace environment is conducive to productivity and comfort. Her commitment to excellence extends to assisting with stationery and welcome box items, guaranteeing that our team has the tools and resources they need to thrive.
Whether it's coordinating schedules, resolving logistical challenges, or providing invaluable support to our team, Diana's dedication to her role is evident in every task she undertakes.
Outside of her professional responsibilities, Diana enjoys spending time with her second favorite daughter (Pop Boss, Molly) and her favorite daughter (Dog) Daisy, and playing tennis and pickleball.
With over 35 years of Diana managing my life, it was a no brainer to bring this pop-mom to assist our team as the company has grown.
- molly, owner
Kayla
DIRECTOR OF BRANDING AND STATIONERY
Equipped with dual degrees from Arizona State University and La Sorbonne Université de Paris, Kayla brings a rare balance of artistry and strategy to Pop Parties. With her unique blend of passion, fun, loyalty, and risk-taking, she has spent the last 15 years shaping creative experiences that resonate on every level.
As Director of Branding and Stationery, Kayla leads the design vision from concept to creation—developing everything from immersive invitation suites to cohesive event branding and in-house marketing materials that capture the elegance and sophistication of the wedding industry. This trifecta of skills empowers her to curate luxurious, meaningful experiences that connect clients to the heart of their celebration.
Known for her warmth, wit, and dedication to excellence, Kayla connects deeply with clients and collaborators alike. Whether she’s sketching an invitation concept, refining brand strategy, or mentoring the next generation of creatives, her work embodies the signature blend of sophistication, joy, and personal connection that defines Pop Parties. Kayla is on a mission to bring people together, both online and offline, embodying the very essence of what Pop Parties stands for—making her an invaluable asset to both our team and our clients.
"Kayla is everyone's biggest cheerleader. Her creative brain and impeccable taste aid in pushing our client designs to the next level each time. And the best part - she never settles until our clients are 110% happy with their stationery."
-molly, owner
Clare
SOCIAL MEDIA AND BRANDING MANAGER
A University of Arkansas graduate with a Journalism degree in PR and Advertising, Clare has spent the last 5 years honing her skills in building social strategies that captivate audiences and elevate brands.
Clare is passionate about storytelling and believes social media is the perfect platform to share a narrative. Her detail-oriented and thoughtful approach ensures that every post, from captions to visuals, captures the essence of a couple’s love story, and our brand.
When she's not curating digital stories, Clare enjoys discovering new coffee shops, catching a movie at the Alamo Drafthouse, going on long walks while listening to her favorite podcasts, or running her part-time pet-sitting business.
here's the bottom line
Our commitment to superior customer service is backed by a whatever-it-takes mentality.
In things big and small, we work with excellence. We don’t settle, and we won’t stop until we’re confident that your event is the best it can possibly be.
it was taken care of
all
We literally looked up and it was all taken care of for us. We felt like their #1 priority even though we know they had other events going on. They were extremely accommodating, (last minute RSVP no shows or add-ins) and even helped with the rehearsal and rehearsal dinner. Many vendors often commented that ‘we are in good hands.’ The entire wedding day Molly and her team were calm, cool, and collected. They are extremely professional with the perfect touch of excitement for the big day. We literally looked up and it was all taken care of for us. Thank you Pop Parties!
- shenny and nathan, bride & Groom
Pop Parties is extremely
professional
with the perfect
touch of
excitement.
- shenny & nathan
Bride & groom
